In this article, we’ll discuss the ins and outs of digital marketing. In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is.
Ask yourself, “Do I really know what digital marketing is?”
If you answered no, that’s okay.
Digital marketing is not just a buzzword thrown around at networking events. You need to understand the types of digital marketing at your disposal. Digital marketing happens online and offline. You need both forms of digital marketing for a super effective marketing strategy. If you’re wondering why types of digital marketing matters at all, read on. To build a successful online business and stand out from the crowd, you need a complex digital strategy based on a thorough market study, in-depth business analysis, and constant feedback.
Top 5 Types of Digital Marketing
Ideally, you should use a mix of different types of digital marketing in order to reach your audience through various channels. They are as follows:
1. SEARCH ENGINE OPTIMIZATION:
Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Search engine optimization includes many factors from keywords within your content to links to your website around the web. It includes both On-page and Off-page SEO.
2. SEARCH ENGINE MARKETING:
Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads. The search engine charges a marketer a predetermined amount to display an advertisement in a number of places.
3. SOCIAL MEDIA MARKETING:
By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing.
4. INFLUENCER MARKETING:
Influencer marketing is among the newer types of digital marketing. Influencer marketing uses people with an enormous online reach considered experts by your target market to drive traffic and sales. Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product.
5. EMAIL MARKETING:
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty. The best email marketing campaigns involve a list of subscribers earned by your content and company, not paid for by your company.
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