The best CRMs for SaaS in 2025 are systems that help you keep track of your customers, leads, and sales all in one place.

An effective CRM helps a SaaS company manage its content, automate follow-ups, and identify which sales require attention. It is important to use a CRM for SaaS since it helps you convert and attract users from sign-up to loyal users.

You can identify client dropoff points, schedule when to send the proper email, and make growth plans that actually work in the long run.

With so many options in the market, it can be a challenge to choose the best CRM for your SaaS. 

When choosing the right CRM, look for features like automation, simple content tracking, integrated analytics, and integrations with technologies you already use (Slack, Zapier, Stripe).

Additionally, confirm that prices increase when more users and data are added.

In this post, we will discuss the 5 Best CRMs for SaaS in 2025. We picked them for their features, cost, and how simple they are to use.

By the end, you’ll know which one fits your team and how iTechX can help you set it up in the right way.

What Makes a CRM Great for SaaS?

SaaS businesses need more than just basic contact tracking. You need a system that fits the way your product is sold, used, and renewed, often across different teams.

A solid CRM should automate emails, tasks, and sales pipelines. It should facilitate subscription billing, provide simple interfaces with Slack, Stripe, and Zapier, and assist you in personalising your sales funnel for demonstrations, trials, and upgrades.

If you also work with a PPC management agency or rely on SEO for e-commerce websites, your CRM should help align marketing and sales efforts. This is particularly helpful if you’re employing PPC campaign services or search engine optimisation services to increase traffic.

It’s smart to choose a tool that connects easily with your stack and fits within your budget, especially if you’re also investing in professional SEO services, on page SEO services, or affordable SEO packages.

Top 5 CRMs for SaaS in 2025

Below are the five best CRMs for SaaS businesses in 2025.

We picked these based on how easy they are to use, what features they offer, and how well they fit into your existing workflow.

1. Close CRM

Close CRM is made for SaaS sales teams who don’t want to waste time switching tools. It integrates everything, including calls, emails, and messages.

It is quick, targeted, and reduces the amount of manual labour required to keep track of your leads. This CRM consolidates outreach and follow-ups if your team does a lot of them.

Pros:

  • Built-in calling, email, and SMS
  • Strong automation tools
  • Easy to set up, even for non-tech users
  • Clean interface for beginners

Cons:

  • Limited customisation for reports
  • Not ideal for large teams

Pricing:

Close CRM offers 3 plans:

  • Essentials – $35/month
  • Growth – $99/month
  • Scale – $139/month

2. HubSpot CRM

HubSpot CRM provides you with a single platform for sales, marketing, and support resources. For SaaS organisations looking to send automated emails and track leads without employing a tech specialist, it is an excellent choice.

You can also integrate it with tools like Stripe and Slack to keep everything in sync. It has a free plan that covers a lot, which makes it useful for small teams as well. 

Pros:

  • Free plan with core features
  • Easy integration with Stripe, Slack, and more
  • Clean drag-and-drop pipeline
  • Great for lead tracking and email marketing

Cons:

  • Add-ons can get expensive
  • Some features require paid tiers

Pricing: 

Here are the main pricing plans by HubSpot

  • Marketing HUB professional – $800/month
  • Marketing HUB Enterprise – $3600/month

3. Pipedrive

Pipedrive uses a drag-and-drop pipeline view that makes tracking sales easy and visual.

It is designed for smaller SaaS teams who require a simple, easy-to-use yet smart solution. Teams can stay focused on closing business with the support of process automation, sales reports, and email tracking.

Pros:

  • Easy to use
  • Helpful sales automation tools
  • Great reporting and dashboards
  • Budget-friendly

Cons:

  • Limited marketing features
  • Some team functionalities missing

Pricing:

Here are Pipedrive’s pricing plans:

  • Essential – $14/month
  • Advanced – $24/month
  • Professional – $49/month
  • Power – $59/month
  • Enterprise – $79/month

4. Salesforce

Salesforce is best for SaaS companies with large teams and more complex needs.

It is renowned for its extensive automation, thorough reporting, and infinite customisation options. Despite its capabilities, this CRM requires more setup time and extensive management. 

Pros:

  • Highly customisable
  • Advanced automation and reporting
  • Scales well as teams grow

Cons:

  • Complex setup
  • Can be expensive

Pricing: 

  • Enterprise – $165/month
  • Unlimited – $330/month
  • Einstein 1 Sales – $500/month

5. NetHunt CRM

NetHunt CRM works inside Gmail, so it’s perfect for SaaS founders and small teams who spend most of their time there.

Without switching between platforms, it converts emails into leads, adds CRM fields to your inbox, and enables you to track activity quickly. It doesn’t require a significant learning curve and is quick and lightweight to use.

Pros:

  • Built into Gmail
  • Clean, simple layout
  • Strong email automation
  • Quick setup

Cons:

  • Limited if you don’t use Gmail
  • Fewer features as compared to competitors

Pricing:

The basic pricing plan for NetHunt starts at $30 per month and is best for small teams.

Conclusion

Choosing the right CRM for your SaaS business isn’t about picking the most popular name but about finding what fits how you work. The best CRM helps you stay on top of leads, manage customer relationships, and grow without adding more mess to your process.

No single CRM is effective for all users. See what works for your team by trying a couple and utilising the free trials. Making the correct decision today can save you time and money later, regardless of whether you’re a startup or rapidly growing.

Need help setting it up? At iTechX, we help SaaS businesses with CRM integration, local SEO strategies, Google My Business optimization, and local search engine marketing.

From SEO for e-commerce websites to affordable PPC management and even voice search local SEO, we’re here to support your growth at every step.

Contact us Itechx Techbologies to get expert help that meets your business needs.