Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). Search engine optimization is not advertising. But it still costs time and money. If you’re short on time but have the money, an SEO agency or consultant is an option. But if you’re short on money, use these do-it-yourself SEO tips to improve your organic rankings.
1. THE GOLDEN RULE OF ON-SITE OPTIMIZATION:
Before we get started, one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.
2. ADDITIONAL ON-SITE SEO ELEMENTS
While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.
Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. As an example, this blog post utilizes internal links when linking to other posts on the blog.
• BOLDED TEXT:
You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.
Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. And also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
3. LINK BUILDING
Link building is where SEO really starts to matter, and where a lot of people end up in a world of hurt. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. If not, at least in the beginning, we’re going to manually create just a few.
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