INTRODUCTION TO DIGITAL MARKETING:
Digital marketing is a term that includes all the techniques and marketing strategies that are required to run your online business and product respectively. It mainly contributes to having the better search engines results, social websites to get traffic, emails so that you can be in contact with your dealers and customers and it also contributes in connecting the website with the customer that means it increases the engagement respectively. Digital marketing is a broad term that consists of marketing through all the digital sites that include, social media, mobile applications, and advertisements. All these strategies are working for the website growth and increasing the better search results.
HISTORY OF DIGITAL MARKETING:
It has all been started in the 1990s and 2000. With time, the need for digital marketing increases as it has completely changed the view of a business. When you linked with digital marketing, you get to know all the new strategies which are required for your product growth and for making your website dominant in the google search engine. Today, people usually try to shop online instead of going physically. That’s why to build your website and be in the line with digital marketing that influences the website growth by increasing the engagements.
DIGITAL MARKETING METHODS:
All the marketing methods that are mentioned below are linked with digital media and that’s becoming more and more common nowadays.
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Content Marketing
• Content Automation
• E-Mail Marketing
• Digital Games
• Display Advertising
• Social Media Optimization
• Campaign Marketing
• Data-driven Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Online PR
• Inbound Marketing
We already spend our most of the time on the internet, consuming it with Digital marketing will provide you with different ways to connect with business houses and different products websites.
ROLE OF DIGITAL MARKETING:
The role of digital marketing is to upraise the website’s demand and increase product sales. It allows your product website to be highly capable to hold customers interest and using search engine optimization result in increasing your search result to top on google and also rank your website. A person who is doing this is called Digital Marketer. He thus performs all the marketing strategies on a given website and checks the progress. The person with all these tactics makes it possible for your website to work and rank better than the comparative websites.
It will result in your website to rank on the top search result of google which somehow leads to increase traffic through google. Digital Marketing leads you to cash money through your website. Small companies perform digital marketing by their own while the people with large business hire specialist to perform all these strategies on their account.