What is SEO?

seo
SEO refers to search engine optimization, or the process of optimizing website that people can easily find it via search engines. It is a process which is easy to use and understand. By SEO Content, we mean any information that lives on the web and can be consumed on the web. SEO blogs and articles are a really, really important part of our online PR services and social media management. So, putting these two concepts together. SEO content is any content created with the goal of attracting search engine traffic.

How Does SEO Work?

Google (and Bing, which also power Yahoo search results) score their search results largely based upon relevancy and authority of pages it has crawled and included in its web index, to a users query to provide the best answer. Google uses over 200 signals in scoring their search results and SEO encompasses technical and creative activities to influence and improve some of those known signals. It’s often useful to not focus too much on individual ranking signals and look at the wider goal of Google, to provide the best answers for its users. SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answers the user’s query.

Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Google’s search quality rater guidelines provide plenty of detail and examples of what Google class as high or low quality content and websites, and their emphasis on wanting to reward sites that clearly show their expertise, authority and trust (EAT).

Google uses a hyperlink based algorithm (known as ‘PageRank’) to calculate the popularity and authority of a page, and while Google is far more sophisticated today, this is still a fundamental signal in ranking. SEO can therefore also include activity to help improve the number and quality of ‘inbound links’ to a website, from other websites. This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example.

Relevant and reputable websites linking to a website is a strong signal to Google that it might be of interest to its users, and can be trusted to appear in the search results for relevant queries.

SEO WRITING:

SEO writing is a form of writing help website become more visible to people using search engines. A good content article shows on top list when someone searches for the topic so it help the website to gather more traffic, viewer and readers. Following is a quick and informative review of how you can built traffic on your website and apply SEO.
1. KEYWORD RESEARCH:
If you want to generate traffic through search, it’s best to do keyword research before you start writing.
2. KEYWORD OPTIMIZATION:
Know where and how to use keywords in your article or content for maximum search results and increase amount of traffic.
3. CONTENT ORGANIZATION:
The content on your site should be organized in a logical way. Increase visibility to new content you create by sharing it on social networking sites.

TYPES OF SEO CONTENT:

SEO content can include any of the following:
BLOG POSTS:
A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages.
ARTICLES:
Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.
PRODUCT PAGES:
These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.
Itechx is one of the top software house in Pakistan, our services are not only limited to Pakistan but spread to United Kingdom and United States as well. We provide Web Development, SEO and Digital marketing.

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Itechx

2 Comments

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