BRAND DESIGN: KEY FOR BRAND IDENTITY

brand design logo
A symbol or a design which is a combination of a text and images that represent your business and help to promote your brand identity. Every brand has its own particular logo. A logo can be described as the face of a company, so you want an impactful logo. A biggest and important investment is making brand design and logo. The design is your brand identity that shows the image you wish to portray to the world and is one of your company’s most valuable assets. Although your visual brand identity is important, your brand is more than your logo.

WHAT IS BRAND IDENTITY:

Your brand communicates your business personality and shapes your clients’ perceptions of who you are. Your brand should project the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness and create trust and loyalty from those who do business with you. We are here to give you all possible guidelines to help you how to you can design a logo to portray best image of your brand identity.

HOW TO FORM A IMPACTFUL BRAND DESIGN:

Some people often mistake a logo for a brand but it is only one stage in the process of branding. However, it would be wrong to underestimate the role of brand design. It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.

1. BRAND DESIGN MATCHING THE BUSINESS:

This seems obvious, but everyone has seen a brand design that just doesn’t align with what the company does. Let your mission statement and business plan lead the way. If your company is a trampoline business in the ocean off Hawaii, make sure that excitement shows through in the branding.

2. BRAND LOGO NAME BE UNIQUE:

One of the most exciting, yet frustrating things about starting a business is choosing the name. Don’t get swept up in trends, such as opening a breakfast joint called “Hashtag.” Instead, go with something easy to say, spell, and remember. Make sure the name is the most important for brand identity so it must be so unique that is remembered always.

3. BRAND DESIGN MUST FOCUS YOUR IDENTITY:

If it’s your company, you deserve to have a little “you” in there. When you can, let your uniqueness leak into your branding. Most importantly, hire a reputable marketing/graphic design team to help you. Sometimes it’s necessary in order to make it clear what your company does, or simply to wriggle into the heads of consumers.

4. REMEMBER LESS IS MORE:

This goes for font choice, color, actual number of lines and everything else. Take a look at the branding from some of the largest companies, they’re actually minimal, easy to recognize, and clean. Black and white don’t count, but beyond them only go for one or two additional colors. Anything else will kill the uniqueness you have in your brand identity and brand design.
Itechx one of the top software company in Pakistan, our services are not only limited to Pakistan but spread to United Kingdom and United States as well. We provide best software services to our clients.
Itechx one of the top software company in Pakistan, our services are not only limited to Pakistan but spread to United Kingdom and United States as well. We provide best software services to our clients.

Written By: Itechx

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