How to Rank on Google

google search console results

One of the most important things to do after creating your website, is to help it convert queries into leads. In this digital age, you need an online presence to help you achieve those goals

This is where Digital Marketing comes in and brand awareness through ranking on Google is important. Research shows that 75% will try to find answer on the first page.

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Search It Up

IF you are wondering, how you can be on Google’s first page, let us tell you It’s not easy. But neither is it impossible, all it requires is some patience and motivation.

So we’ve come up with some tips and starting points you should follow before starting your ascendency towards that no.1 Spot.

User Intent

Understanding what the user wants is one of the most important things when it comes to ranking online. You need to communicate what you want the visitor to see and react to.

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Make the most of it

Target regions as well where you are providing services because mostly your competition is looking to rank on google ahead of you as well.

There are many different tools you can use to target these regions with keywords but we’d recommend the Google Adwords Keyword Planner. Why? Because it takes almost all of its data directly from Google.

Once you have decided what keywords you are targeting. Search guidelines on Google Webmaster tools about what you should do and you shouldn’t. There are other factors which you need to keep in mind such as SEO (On Page and Off Page). Try to remember that to further go up

Firstly focus on keywords which are directly related your website. Once you get your position then try to expand keywords for your website.

Focusing on Long term keywords is also a great idea to start ranking your site high up. These keywords are specific but they have their pros and cons.

PRO: They almost always turn into a sale or a lead that you can generate and create.
CONS: Their search volume is low so you might not get as many search results.

On-page SEO

On page SEO includes technical factors but even a novice with a little time on a computer is able to perform them too.

  • Permalinks (Link structure that follow your URL)
  • Internal links Structure (Internally linking the site together)
  • Visual elements (Images and videos)

In addition there are some more factors

  • Meta Tags
  • Meta Descriptions
  • SSL Certificate
  • Mobile Friendly
  • Site Quality
  • Page Loading Speed
  • Sitemap Integration
  • Robots.txt file

Content Marketing

men speaking to each other in a mike through a podcast
Podcasts

Content itself factors into rising up the rankings in Google. Google’s new RankBrain Algorithm makes content a necessity for websites looking to rank higher.

Therefore, always keep in mind that If your content is top notch then there’s more of a chance for Google to rank you higher.

The following are some of the best content types when trying to create your blog

  • Blog Posts
  • Guest Posts
  • Infographics
  • YouTube Videos
  • Podcasts
  • Interviews
  • FAQs
  • Questions Answered
  • Combining Previous Content
  • Guides
  • Information Center

Off Page SEO

Off Page SEO is just as important, If not more than the On-Page SEO metrics. It provides Google with the necessities and power to rank your site for your established keywords.

The following are some of the Off-Page Metrics

  • Backlinks
  • Social BookMarking
  • Forum Submission
  • Article Submission on other Blogs
  • Directory Submissions
  • Competitor Analysis
  • Broken links
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Be Influential

These are basics of trying to rank your site high on Google. We hope that after reading this you have a better understanding of the factors involved in Google ranking your site.

OR

Itechx can do it for you.

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